Audience Development & Stakeholder Engagement

The Audience Development and Stakeholder Engagement division at the Gallery is underpinned by the strategic objectives to: 

  • Increase awareness of the Gallery and reach the widest possible audience through multiple channels including media relations, marketing and advertising. 
  • Implement an ambitious commercial and retail strategy for the Gallery.
  • Develop an integrated approach to philanthropy, fundraising campaigns and major capital campaigns for the Gallery.

The division is made up of: Development; Friends; Communications, Marketing & Digital Engagement; Commercial; and Publications and Images. We work closely with our colleagues throughout the Gallery to support and deliver excellent experiences for our audience.

The division aims to engage with national, international and digital audiences and stakeholders through innovative communication and marketing initiatives. By doing this, we involve and inspire our audiences, help to diversify the Gallery’s income base, grow revenues, identify new opportunities and maximise our existing ones.



The Commercial department comprises of the Gallery Shop team, the Events team, the Gallery Assistants team and managing our relationship with our partners on the Gallery Café. The primary role of this team is to refocus the Gallery’s capacity to generate income from a wide range of commercial opportunities, developing a more consistent funding model to bridge the budget deficit and support public programming. The department aims to do this by establishing the National Gallery of Ireland as a destination venue for events, shopping and dining, while optimising the opportunities offered by the exhibition programme.

Email: [email protected]

Communications, Marketing and Digital Engagement

The Communications, Marketing & Digital Engagement (CMDE) team is responsible for telling the Gallery’s stories to many different types of audiences. The team shares the Gallery’s news, events, programmes and activities with the media. Liaising with journalists across every corner of the country, as well as internationally, the team also coordinates press events. Every day, CMDE engages with thousands of people online via the Gallery website, social media, newsletters and more. With countless online initiatives, the team connects the Irish public and international audiences with the national collection. The CMDE team promotes the Gallery’s exhibitions, Education programmes and year-round activities and offerings.

Email: [email protected]


The Development team manages fundraising through active partnerships with companies, individuals, foundations and grant-making organisations. Find out more about supporting the Gallery.

Email: [email protected]


The Friends of the National Gallery of Ireland is a membership organisation committed to bringing people and art together and supporting the work of the Gallery. The Friends support a number of Gallery exhibitions and acquisitions.

Email: [email protected]

Publications and Images

The Publications and Images team oversees the Gallery’s publication programme of both printed and online materials including exhibition catalogues, corporate reports, conservation books and The Gallery magazine.

It manages the Capture Digital Assets Management system, which runs the Images & Licensing business and its images website which, since 2021, includes the Gallery’s Creative Commons portal where over 1,200 high resolution images can be freely downloaded by anyone for any purpose.

Publications and Images also acquires and licences content and rights from third parties for use in Gallery publications, exhibitions and other purposes. The department is also responsible for the management of intellectual Property (IP) including the Gallery trademark and logo, third-party copyright of the art collection as well as copyright held by the Gallery.

It provides advice and support for onsite filming, commercial photography and product development.

Email: [email protected] (for publishing) | images&[email protected] (for images)

Further information: